Couture capers

Stars launching their own fashion label seems to be the latest trend in tinseltown. Filmmaker Karan Johar and designer Varun Bahl unveiled the debut menswear line of their label, Karan Johar + Varun Bahl, recently. The duo had announced the launch of their label and showcased some creations at the HDIL India Couture Week 2009. The director-turned-designer, who is also Shah Rukh Khan’s unofficial stylist, claims that the line is meant for the new Indian male. Johar and Bahl chose men as their target audience as they felt today’s men are more vain than women. The Johar-Bahl line retails clothes along with accessories like cuff-links, ties and bags. The duo aims to make their brand a one-stop shop for men.

Ayesha Takia’s unique brand

Ayesha Takia, who was seen in the recently-released Paathshaala, is aiming to launch a fashion line with her mother Farida. The effervescent actress wants to build a brand that will offer unique apparel and accessories to people.

Twinkle Khanna’s Villa Tara

Actress-turned-entrepreneur Twinkle Khanna introduced her holiday line — Villa Tara, a range of home décor and resort wear — recently. The resort line comprises butterfly dresses in peacock prints, delicate dresses and tops with fish and tassels, bright cotton cover-ups, silk kaftans and accessories like beach-bags, embellished slippers and coral and pearl jewellery.

Bipasha Basu’s BB Love Yourself

After launching her fitness DVD, BB Love Yourself, Bipasha Basu is set to introduce her fitness clothing line by the same name. Fashionable workout clothes is the USP of BBLY. Bipasha says, “I’m launching an exclusive workout wear
because I want people to look good when they go to the gym.”

Salman Khan’s Being Human

Salman Khan made headlines last year after designing a special range of clothes to raise money for Being Human, his non-profit organisation. The range was showcased at the HDIL Couture Week last year. The actor designed the ensembles in collaboration with designers Kunal Rawal, Falguni and Shane Peacock, Gavin Miguel, Ashish Soni, Rohit Gandhi and Rahul Khanna. Bollywood bigwigs Ajay Devgn, Saif Ali Khan, Sanjay Dutt, Akshay Kumar, Aamir Khan and Katrina Kaif walked the ramp for Salman.

This year, the actor is all set to launch his own fashion line Being Human. His paintings will be embossed on the T-shirts, jeans and other accessories that his brand will offer. The star recently posted on Twitter, “Being Human clothing line is not yet out. It will launch in four months. There are only fakes out there. Being Human watches will be out in two months.”

Only time will tell whether these labels will be a huge success.